SocialBro uses Kred and the Peerindex Score to determine the influence of Twitter users. First, choose between either Kred or the PeerIndex score. Go to Settings, in the top navigation bar, click on the General tab and select the influence metric you prefer.
Kred, which is a measurement of social influence in online communities connected by interests, provides reliable and accurate information about how influential your contacts are. You can discover influencers very easily and focus on engaging with those you consider worthwhile.
If you’re a user of SocialBro Pro you’ll find a new panel on your dashboard where you can see your Kred score by Influence and Outreach.
As Kred explains, “Influence is the ability to inspire action. It is scored on a 1,000 point scale. We measure Influence by assessing how frequently you are retweeted, replied, mentioned and followed on Twitter”, whilst “Outreach reflects generosity in engaging with others and helping them spread their message. Since we believe that the capacity generosity is infinite, your Outreach score is cumulative and always increases. As of June 2012 the highest Outreach Level anyone has reached is 12, and we expect that higher levels will certainly be achieved in the future. We measure Outreach on Twitter by your retweets, replies and mentions of others.”
The PeerIndex Score measures online social interactions to determine your impact in social media and beyond. You can Find the evolution of your PeerIndex Score underneath your Kred panel on your Dashboard.
You can order your community by the influence score by clicking on “Influence” in the interface footer and so you can discover the most influential people in your community.
Each profile has the Kred icon under the avatar, which shows the Influence and Outreach of this Twitter account.
You can filter your contacts using the Influence filter to visualize, for example, only those with a score higher than 500. You can also filter your lists and search Twitter for influential people within your market by combining any of the filters found in SocialBro.