04. Analyzing your community

Stats

SocialBro provides you with a lot of powerful data about your Twitter community and about any source you want to analyze (a competitor account, a Twitter list or a search).

If you want to see the statistics of any source click on the insights button:

Once inside, you can segment the stats by: all your community, your followers, your friends, etc., by clicking on the appropriate button.

You can export your report to PDF for example to compare it to your competitor’s insights.

You can also customize your Insights Report.

In the Insights you can visualize the following charts:

Languages  

This chart shows the % of users within your community which use each language, useful for targeting.

Time Zones

This chart shows the % of users in each time zone within your community, useful when creating a BTTT report.

Custom Avatars

This chart shows the % of users with a custom avatar within your community. It’s useful to see how many users are genuine.

Profiles with URLs

This chart shows the % of users with a URL in their Twitter bios (this can indicate that they are professionals as they are often links to websites, blogs etc. 

Private profiles

This chart shows the % of private and public profiles in your community. 

Verified Users

This chart shows the % of verified users within your community. 

Gender Chart

The Gender pie chart shows which percentage of your community is male and female. This information is useful for targeting and showing you a potential section of the market you could be missing out on. The “unknown” section represents brands using Twitter and users whose names cannot be distinguished between being male or female.

Please Note that there is a possibility that there may be an error in some search results as they are calculated based on the information in users’ Twitter profiles and for example some names could be male or female etc.

Countries Map

We have now improved our location map to show you where your followers/ community are located around the world. This information is useful for targeting and helping you discover new potential markets.

This information has been calculated based on the information in users Twitter profiles and therefore there is a slight margin of error.

Location TagClouds

These tagclouds show the locations of your followers. You can click on any of these to see the profiles of the users from this place e.g. if you want to add them to a list, tag them or create a custom BTTT report.

Users by number of followers

A bar graph that shows the number of followers members of your community have which indicates your potential reach.

Users by number of friends

A bar graph that shows the number of friends members of your community have

Ratio followers/friends

This graph shows the ratio followers/friends. It can help you to know how influential your community, your followers and your friends are.  

Users by time since last tweet

This chart shows the number of users grouped by the time since last tweet which indicates how active your community is.

Users by tweets per day

This chart shows the number of users grouped by the tweets they post per day, more active users are more likely to retweet you and reply to your tweets however overly active users may be spammers or create too much “noise” on your timeline.

Bio Taglouds

These TagClouds show you the interests of your community by displaying the most commonly appearing words in these users’ bios. Clicking on one of these will display all of the users with the word in their bio.

Go to the next section - How to customize your insights report