This is one of the most powerful features of SocialBro, which allows you to analyze your competitors’ accounts or any account you’re interested in. You just need the account handle to add it as a source.
After adding the source, you’ll see a dashboard for this account, which contrasts the information of the source with the account you’re logged in with. This function is ideal to keep an eye on a third-party Twitter account comparing it with yours, analyzing its evolution and changing your strategy in consequence.
The dashboard related to this source will show the progress of the account and the information below:
- Common Friends
- Common Followers
- Source’s friends not followed by you (if you want to follow the friends of your competitors)
- Source’s followers not followed by you (if you want to follow the followers of your competitors)
- Tagclouds based on the bios of the friends and followers, which show you their interests at a glance.
As with all sources, all the information that appears in the dashboard is accesible from the left drop-down menu.
You can also browse the followers and friends of the source and visualize statistics of the Twitter account by clicking on the Insights icon, on the dashboard.