What Is SocialBro?

SocialBro is an advanced solution for the management and analysis of Twitter communities. It provides social media and marketing professionals with in-depth data about their Twitter communities, as well as providing tools to help you manage your communities, campaigns, and sources such as Twitter lists, text files and hashtags.

We help a business grow its community organically, save time and monetize its social contacts with actionable stats and valuable, real-time data.

To access SocialBro, visit our official site, click Solutions and then click the  SEE IT IN ACTION button to contact us. After completing the short form we’ll get in touch as soon as possible to show you personally how SocialBro can be used to drive your social media marketing strategies and help prove return on investment (ROI).

If you’ve already registered with us just click ‘Sign in‘.

See it in action

Go to the next section – First Steps – Explore SocialBro

Rule Builder

Using Rule Builder, you can specify actions you want to perform according to a set criteria. For example, by automatically adding a new follower to a list based on location or information included in the user’s bio, businesses can work towards building a relationship with that user.

Rule Builder can also be used to increase responsiveness to interactions, e.g., send a Tweet to welcome new followers. You can define alternative texts that are sent out at random so you don’t continue to send the same ‘Welcome Tweet’ out to multiple users.

Here are some examples of different rules:

  • When someone with X criteria follows you, DM/Tweet “Thanks for following”.
  • When someone with X criteria (location, language, influence, bio) follows you, add them to a list.
  • When someone mentions you add a tag to remember to answer them.
  • When someone adds you to a Twitter list, tag them as a supporter.

By reducing the number of processes that have to be applied to manage an expanding community effectively, Rule Builder makes your business more effective.

 

1. Select Rule Builder from the Engagement section on the top menu bar.

engagement rule builder

2. Select an action that the user has to perform in order to qualify for the rule (that you will respond to). For example, to perform an action when a user follows you, select “Follows me” and then click Next step.

If you already have existing rules, you will need to first click Create Rule in the top right of the Rule Builder screen.

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3. Select the criteria you want the user to match in order for you to perform the action. For example, you can specify that you want a user to be influential and have marketing in their bio:

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4. Select the action(s) you wish to be performed automatically on your behalf. For example, if those users you have targeted follow you, you can automatically tag them as “Influential”, or add them to a specific list. You can send a Direct Message or mention them in a Tweet. To avoid sending the same Tweet or Direct Message to users click Add alternative text to create multiple messages to be sent at random.

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Additionally you can delay your action (to avoid the response seeming to be automated) by selecting a time delay. You can also receive an email notification when an action is performed in which case you have to add your email address.

5. Once you have finalized all the actions you’d like to perform for this particular rule select Apply this rule.

 

That’s the end of the Engagement Tools section. Go to the next section – Target Tools (Sources)

Using SocialBro to clean up your Twitter community

Video tutorial: https://vimeo.com/56984130

Following a large amount of people is not always useful i.e. inactive users, spammers or users unrelated to your industry. SocialBro can help you clean up your Twitter community in the following ways:

1) Select the “friends” button in the “Global stats” chart on the dashboard.

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2) The filters on the left can then be used to determine which friends might be worth unfollowing.

  • Filtering users according to whether the have the default or a custom avatar can be useful in detecting inactive Twitter users.

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  • You can then use the “followers” filter to determine which of your friends have low amounts of followers and could therefore be inactive or be worth unfollowing due to having a low outreach.

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  • Lastly, the time since last tweet filter can be used to see you followers who have not tweeted in the last month, 5 months ect.

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  • Other filter options available can also be of use e.g. number of friends as could indicate a fake Twitter account e.g. for a celebrity.
  • Once you have applied the filters you wish to use you can then select unfollow on individual users or select multiple users by dragging a box over them and clicking unfollow at the bottom of the page. When unfollowing a large amount of users you can go to settings (at the top of the page) and go to general, page size and select the number of users you wish to view at once. This then means you can select up to 100 users to delete at a time.

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  • If you are unsure whether to delete a user or not you can click on their username to see their bio and make a decision based on that.

Using SocialBro to analyze your competitor’s followers

One of the most useful features of SocialBro is its ability to show you stats about your competitor’s followers.

1) Select ‘analyze your competitors’ from the tool bar on the dashboard.

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2) Then add your competitor as a source using their Twitter username without the “@” e.g. ‘SocialBro’.

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3) Once the competitor’s account has finished synchronising, you will have the option to load their dashboard. (When you want to access your competitors dashboard again at a later date it can be done via the drop down menu on the left).

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4) You can then scroll down to view information about your chosen competitor’s Twitter community.

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Looking at aspects such as “common followers” and “common friends” can be indicators as to whether the user is worth analysing i.e. your twitter accounts are similar. In the case pictured above there are 4783 common followers meaning users interested in this competitor are interested in you so it makes sense to analyze their account.

Follow the People Your Competitor Follows

Who you follow as a business on Twitter is important for a number of reasons (to gain followers/ customers and expand your reach via retweets and favourites etc). You can use the “Source Followings Not Followed By You” section to see which Twitter users your competitors are following who you should be following too.

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Click on the title and then use the filters on the left hand side to look for influential users, users with a large amount of followers or search by a specific criteria e.g. social media.

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To follow a user, hover over their details and select “follow”.

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Or select “Follow Mode” from the bottom navigation bar.

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Your screen will then look like the one shown below. Click the profiles of the users you wish to follow back.

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The video below takes you through the process of following the users who follow your competitor. This process can be modified to follow the people who your competitor follows by selecting the ‘Following’ icon on the competitor’s dashboard.

Go to the next section – How to Create a Twitter List from your competitor’s Followers

Use Your Competitor’s Information for Your Own Strategy

You will often find that there is a successful Twitter account that matches your strategy e.g. belonging to a competitor. If you are interested in knowing more about this community e.g. finding out where the community members are from, you can analyze a competitor’s Twitter account.

Conducting an analysis of your competitor’s Twitter community is often helpful when creating or changing your marketing strategy.

Firstly you have to add a new source by selecting “Target” and then “Twitter account” from the top navigation bar.

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Once clicked, you should enter the name of the account you want to analyze (eg: @competitor). SocialBro will synchronize the account and you can explore it in the same way that you explore your account with SocialBro.

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When on the dashboard of your competitor’s account, select “Community insights” from the “At” drop down menu pictured below.

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Here you can view all sorts of information about your competitor’s followers. The location map, languages chart and time zones chart are useful for detecting potential markets not yet explored by you for example looking at the chart below could show a potential for your company in Spain.

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The Bio Tagcloud section can be used to give you an idea of what is important to your competitor’s followers or what they are interested in. This provides you with some ideas on how to target or engage with them.

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The information obtained here can be compared to the information about your own Twitter account to find similarities, differences and gaps.

Once you have added a competitor’s account as a source you can make use of our “Accounts Comparison tool” which allows you to view the stats of an insights report but compared to your own on the same graphs.

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You also get additional information such as a comparison of the size of your communities and the number of common followers.

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Go to the next section – How to determine the quality of your Competitor’s Twitter Community

Determine the Quality of Your Competitor’s Community

Your competitor may have 1 million Twitter users in their community, however this doesn’t necessarily mean that a Twitter account with a smaller community is not of a better quality.

For a Twitter community to be high quality it should be made up of active users with a high influence. SocialBro can be used to compare the quality of your competitor’s Twitter account against your own.

To determine how active your competitor’s followers are you can look at a number of things in the “insights” section.

The first of these is the “custom or default avatar” pie chart. Users who have the default avatar tend to be inactive when compared to those who have modified their picture. Professional users are more likely to use a custom photo e.g. their company logo. If your competitor had a large percentage of followers with a default avatar, they are likely to have a large amount of inactive users.


A more accurate indicator of your competitor’s followers’ activity is looking at the “time since last tweet” chart and the “tweets per day chart”. These show when their followers last tweeted and how many tweets they send per day. The results of their graphs can then be compared to your own (see below). Users who do not regularly use Twitter are not good quality followers as it means they will not see the tweets posted by your competitor, will not expand their reach and there is therefore less chance that they can be converted into leads as a result of content posted.

In the insights section you will be also be able to view the following graphs:

  • Profiles with web URLs
  • Profile privacy
  • Verified users
  • Users by number of followers
  • Users by number of following
  • Users by ratio followers/ following

These graphs can give you an indication of the type of users following your competitors and the influence they have e.g followers with URL’s in their bio’s and public profiles are more likely to be professional users than those that are set to private and therefore cannot be browsed by other users. The results of these graphs here can also be compared to the graphs of your own results.

Competitor’s Bio tagclouds can also be compared to your own to determine the quality of their community. For example if you are a marketing agency and your followers have relevant interests their Bio TagClouds might contain words such as “social media”, “marketing” etc but your competitor’s might be unrelated to their industry or products. This would indicate that your community was of a higher quality because your followers are more likely to have a genuine interest in your business and be potential customers.

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Don’t forget with our accounts comparison tool you can directly compare the graphs above with your own stats! The table below can also be found in the Accounts Comparison section and includes a column showing yours and your competitors’ followers to following ratio, an indicator of who is considered most influential on Twitter.

Go to the next section – How to Geolocate your Competitor’s Community using SocialBro 

Manage Event Attendees

If you’re running or have already hosted an event, SocialBro can help you analyze or engage with those who are attending/have attended. This can be done by importing these users into SocialBro where you can then perform actions such as Tweeting them, sending them a direct message, adding them to a list, following them, and so on.

To import users into SocialBro

1) Start with your list of attendees in Excel. Select the column containing attendees Twitter handles and copy (in plain text).

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2) Paste the screen names into a text file, e.g. Word or Notepad, making sure that one screen name is on each line.

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3) Save the text file.

4) In the Target section of the top navigation bar (or the home page) select ‘Text file’ and upload the text file.

import text

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Alternatively, if you do not have attendees’ Twitter handles, you can use the Email Integration tool to import your attendees’ email addresses into SocialBro, where we will match them with their corresponding Twitter profiles. This tool works in the same way as above except you need to select ‘Emails’ as the format and the text file must contain one email address per line.

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5) The list of attendees can then be used as a source to analyze and view insights. You can access this information from your home page or the Source drop down menu.

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6) Information about the attendees is then displayed in the dashboard. This information can show you people you should be following, i.e. to target with product offerings or engaging with to increase the quality of your community.

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7) The insights section can be used to provide you with useful statistics about the attendees of your event, for example where they are from, the languages they speak, their level of Twitter activity and their influence. You can access the insights report via the “At” drop down menu.

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You can filter within these users e.g. to find people who you would like to meet at the event and use this as an opportunity to begin networking beforehand.

8) SocialBro can also be used to create a list of attendees for you to target at a later date with future events. To do this select all members in the dashboard.

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10) If you do not wish to add all of the users to a list, either use the tick boxes to select some or drag and drop a box over multiple users (Tip: if you have a large amount of attendees you can change how many users you view on a page by going to Settings -> General and Page size) and then choose “selected” from the bottom navigation bar and “Add to list”.

To add all users to your list select ‘All criteria’ from the bottom navigation bar and ‘Add all to list’.

all criteria add to a list

11) Choose a name and description for your list and set it to private if you do not want members to be notified they have been included. This list is then stored for future use and can be easily accessed via your Twitter account e.g. to view tweets by members.

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Tip: Create a public list before the event to encourage interaction between attendees and create a buzz around the event.

12) You can also monitor this list in Hootsuite or Tweetdeck e.g. to find ways to interact with users.

Tip: If your event has a hashtag, use SocialBro to monitor the hashtag and see who has been tweeting it. This is useful for connecting with users before the event.

Go to the next section – Using SocialBro to determine who has Tweeted your promo or event Hashtag

Monitor an Event Hashtag

SocialBro can be used to monitor an event with a hashtag e.g. to see who is talking about it, where they are from etc, which is especially useful when hosting an event or monitoring a promotion you are running.

1) Select Twitter Search from the Target section of the top navigation bar.

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2) Suppose you were hosting the CES conference, you could search the hashtag ‘#CES2013” by typing “CES2013” into the query box.

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3) Once synchronized, you can then view details about the users who are talking about the conference (as mentioned before for a list of event attendees). From here you can choose to follow users or engage with them. If the event isn’t your own you can use this information to find people to follow or to invite to similar events of your own. The insights section will show you detailed statistics about these users e.g. where they are located and what languages they speak.

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You can also browse through the members and filter within them e.g. to find some you may wish to engage with etc. To do this select ‘participants’ from the dashboard and then use the filters on the left accordingly.

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From here you can follow users, send them a DM (if they are following you), add them to a list, add a tag to their profile etc.

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If you want to view the specific Tweets people are posting containing your hashtag, click ‘Tweets number’ on the community stats panel.

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For example, if we were looking for users who were tweeting about #socialmedia, we could view the Tweets and directly reply, retweet, favorite, follow the user (click on their username to view their profile) etc all from SocialBro.

Go to the next section – Analyzing your Community

CRM: Classify your community with tags

Any professional Twitter user knows and understands that followers are supporters of your business and potential customers or clients. They therefore have to be looked after in return for their support. SocialBro has different CRM features that can help you to look after your followers in a number of ways.

The first of these is the ability to classify your community with tags.

The basis of tags is the same as lists however, Twitter only allows you to have up to 1000 lists with no more than 5000 people per list. If you had a large Twitter community that you wished to classify e.g. by location and profession or by location and type of customer, you would run out of lists or have too many people to fit in one. Tags could be used to classify customers according to location or type of product purchased e.g. trial, basic, professional etc so that you could easily locate and contact relevant customers in the future.

To classify followers by location and influence for example users from London with a high influence (e.g. to target them with content):

1) Select “followers” from the community stats panel.

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2) Use the filters and search options to find the required users.

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3) You can then apply more search filters if desired. If you wish to add the tag to all returned users select “all criteria” from the bottom navigation bar and then “add tags to all”. Alternatively, browse through the search results and select individual users or drag a box over a group of users (Tip: if your search returns a large amount of users you can go to; settings, general and page size to view more users per page). Then select ‘add tag’ from the bottom of the page as shown below.

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4) Choose a name for your tag and select save changes.

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5) Your tag can then be viewed in the left hand side navigation bar as pictured below.

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6) Your tag now acts as a shortcut for finding your influential followers from london, just click on the tag.

7) To add tags or edit tags for individual users just select “More” from a user’s profile and then “edit tags” where you will be able to add multiple tags or delete old ones.

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Tags can be very useful for professional users when it comes to managing your relationship with customers on Twitter in a personalised way and for organising your Twitter community more efficiently. For example by classifying customers you can target them with the right material and offers. Tags can also be used for noting people you follow who might be useful to your business e.g. Bloggers.

Go to the next section – CRM: Add notes to users in your Twitter Community

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