September 2011
1 post
How to add tags and notes to your Twitter...
Tags and Notes in SocialBro are very useful tools to manage the relationship with your Twitter community in a more personalized way. You can segment your followers and friends by tagging them and using notes to manage and organize your Twitter contacts more efficiently.
You can also add tags and notes to users who you do not follow or do not follow you for example if you wish to be able to locate...
May 2011
1 post
‘Tweet Analytics’: How to measure the impact of...
The “Tweet Analytics” tool has been created to enable you to measure and improve the effectiveness of all of your tweets! It shows you how each tweet has performed in terms of the retweets, favourites and replies it has received as well as your potential audience and how successfully you are performing according to Avinash Kaushik’s social media metrics.
The “Tweet Analytics” tool is a real-time...
April 2011
8 posts
How to use the Accounts Comparison tool
Being able to analyze other Twitter accounts, e.g. belonging to a competitor, has enabled you to find out stats and insights about your competitors’ communities and to use this information to change your marketing strategy and find new people to target. Now with our tool Accounts Comparison (which is exclusive to our pro users) you can compare the stats of your Twitter community with those...
SocialBro webinar catchup
We hold regular webinars and workshops to teach our users how to use the main tools and features of SocialBro. We have also recorded our past webinars for our new users or those of you who may have been unable to attend.
These are displayed below:
Getting started with SocialBro
This webinar will teach you about the main functions and uses of SocialBro, enabling you to target and engage Twitter...
Case study: How a community manager uses SocialBro...
Monica has been working as a successful community manager in Berlin for over 4 years and is currently working for Zoobe.com. She uses SocialBro to understand their followers and track how she is doing in regards to targeting and engagement
The insights report including the locations and interests of Zoobe’s followers, SocialBro’s integration with Bufferapp and the ability to evaluate her Twitter...
Case study: Using SocialBro to target and engage...
Symphonical is a Project management app featured on Google+ Hangout. Their main uses of SocialBro include increasing the effectiveness of their engagement and reaching the maximum audience with their tweets.
They made use of the “Discover Twitter users” tool, the various search and filter options such as language, level of Twitter activity and influence and Twitter lists to increase their...
Case study: Using SocialBro to build up high...
Hop Online is a full service digital agency, specialising in customized SEO. SocialBro has enabled them to help their clients build up high quality online relationships with users, enrich their brands and generate leads.
They make use of the various widgets and filters to identify who their clients should be engaging with and to clean up their Twitter communities so that they can maintain a good...
Case study: Using SocialBro to connect with...
CRS offers a niche risk management and outsourced compliance service to the financial services industry. They use SocialBro to increase their reach, connect with finance industry opinion formers and improve their CRM.
keen to develop a reputation for thought leadership in their field, CRS used SocialBro to target and engage with the right people, expand their reach and build up a high quality...
Case study: Using SocialBro to learn who makes up...
Blueclaw are an online marketing agency who have been leaders in online marketing for nearly a decade. Using SocialBro they are able to track their clients’ community growth and gain in-depth stats about the users who make up these communities.
They make use of the various search and filter options, insights and the ability to analyze their competitors’ communities to increase sales for their...
How to use the ‘Whitelist’ and ‘Blacklist’...
When using Twitter as a business tool, who you are following (your friends) is extremely important. Your friends will be made up of clients, customers, influential people, thought leaders etc. Although following users seems simple, it’s very important to follow the right people when building up a high quality Twitter community. Following users helps build up a relationship that could be damaged by...
March 2011
6 posts
Practical example 3: Creating Twitter DM Campaigns...
SocialBro’s Twitter DM Campaign tool can be useful for inviting people to events. Again you have to be careful not to spam people by inviting them to events they have no interest in. This will loose you followers and can result in your Twitter account being suspended.
We therefore suggest that this is most effective when inviting people who have attended your last event.
For example if you...
Practical example 2: Creating Twitter DM Campaigns...
In this article we are going to show you an example of how to use Twitter DM Campaigns for PR using a tag as the criteria for recipients.
To create tags:
If you haven’t already created tags, we will firstly talk about how to do this but if you already have the tags you wish to use, you can skip to “sending out the DM”.
1. Let’s say for example we want to keep track of every blogger that...
Practical example 1: Creating Twitter DM Campaigns...
Direct Messages (DMS) can be sent to users to offer them exclusive promotions. You have to be careful and make sure you target the right people and with something valuable so that they do not think you are trying to spam them (Please read our best practices before attempting to send out a Twitter DM Campaign).
Potential groups of people to target with promotions could include:
Influential people...
Best practices for using 'Twitter DM Campaigns'
A Direct Message (DM) in Twitter is defined as “a private message sent via Twitter to one of your followers. You can only send a direct message to a user who is following you and you can only receive direct messages from users you follow”.
A DM allows you to send a user a private message consisting of 140 characters, useful when wanting to discuss something without it appearing on your timeline...
How to create a Twitter DM Campaign
SocialBro has created a new tool named “Twitter DM Campaigns” to allow you to target a specific criteria of your followers for different circumstances and send them a personalised DM. You can also measure the effectiveness of your campaigns and monitor the campaign’s progress. This tool is currently available to users with a Professional or a Business account, however other users can add this tool...
Book your SocialBro workshop dates
We are pleased to announce that we will be holding a series of webinars over the next few months. Our first webinar “Getting started with SocialBro” was a success and we received some really good feedback from attendees. We will be repeating this webinar a few times for anyone who missed out or is new to SocialBro. We will also be holding this webinar in Spanish for all of our spanish users.
...
February 2011
3 posts
How to use the Benchmark tool to compare the...
Want to compare the growth of your Twitter account against your industry peers? Now our Pro users can with our new tool “Benchmark”, which allows you to compare your Twitter account with other accounts of similar age, size and industry.
We’ve created clusters of Twitter accounts out of our database of 100M active users and grouped these by the age of their account, the number of followers and the...
How to View your Invoices
You can view your most recent and past invoices with SocialBro through the app and then have the option to export them to PDF where they can be printed or stored on your computer for your records. 1. Select the “settings” icon from the top navigation bar on your dashboard.
2. Select the “plan” tab and then click “invoices”.
3. Scroll down the page to the “invoices” section and select “details”...
How to use the Collaborators Tool
SocialBro has created a new Collaborators tool that allows you to control which of your clients or coworkers can have access to or edit your Twitter accounts. Depending on which plan you are using you can add a set number of collaborators to your SocialBro account:
Professional users can add up to 3 collaborators to their SocialBro account at no extra cost.
Business users can add up to 5...
January 2011
14 posts
How to perform a Geolocated Search
The Geolocated search function is a very useful tool, especially for local businesses. It enables you to find Twitter users nearby who are tweeting about a certain word or topic. For example if you are a sushi restaurant owner you could search for users tweeting the word “sushi” to find people to target e.g. to persuade them to visit your restaurant by telling them your special offers or other...
